Call Bullet
Per-client connection

Call conversions in Google Ads, sent by rule and never double-counted.

Per client, using the current Google Data Manager API, with rule-based sending — for example only a lead marked qualified — and an event ID on every upload so a conversion is never counted twice. Submitted, accepted and error states are shown separately.

Start tracking calls

How it works

  • Connect the client's Google Ads account.
  • Choose the rule: answered calls over a set length, or leads marked qualified.
  • Each matching call is uploaded with its click ID and a unique event ID.

What data it uses

  • Ad click ID, call time and conversion value
  • No call recordings or transcripts

Set it up

  1. 1Open the client and go to Integrations while that client is selected.
  2. 2Connect the client's Google Ads account when prompted.
  3. 3Choose which calls count as a conversion, e.g. answered calls over 60 seconds or leads marked qualified.
  4. 4Check the status: Submitted means sent, Accepted means Google counted it.

Questions

Is a submitted conversion the same as a counted one?
No. CallBullet shows Submitted and Accepted separately, so you never report a conversion Google didn't count.