Stop paying your ads for calls your Google profile already earned.
Most local businesses get the bulk of their calls from their Google Business Profile — the listing on Google Maps and Search. Without separate tracking, those calls get credited to paid ads, and budget is spent chasing customers who would have called anyway. Call Bullet gives every profile its own UK number, so profile calls are counted on their own, location by location, alongside your Google Ads and website calls.
How it works
- Each Business Profile location gets its own dedicated Call Bullet number — never shared with your website.
- The tracking number becomes the main phone on the profile and your real number stays listed as an additional phone, so Google still recognises your business.
- Every call to that number is labelled Google Business Profile with the location name, separate from ads, website and direct calls.
What data it uses
- Profile name, address and phone numbers
- Caller number, time, duration and outcome
- Profile reviews and Google's performance figures (with early access)
How a Google profile call is tracked
Search or Maps
A customer finds your business on Google and taps Call.
Dedicated number
They ring the Call Bullet number that only appears on that profile.
Clear answer
The call rings your normal phone and is logged as Google Business Profile · that location.
What you see with Call Bullet
| Call Bullet | Usual manual setup | |
|---|---|---|
| Profile calls vs paid ad calls | Counted separately, per location | Mixed together; ads often take the credit |
| Real answered calls | Every call, answered or missed, with recording | Google only shows taps on the Call button |
| Multi-location groups | Leaderboard by branch | Check each profile one by one |
| Number swap safety | Original number kept and restored on disconnect | Easy to lose the original number |
| Reviews | All locations in one inbox (early access) | Separate profile per location |
Set it up in five minutes
- 1
Get a dedicated number
When setting up numbers for the client, tick Google Business for each location. It is a fixed number, never part of the website pool.
Client → Numbers → Get numbers
- 2
Put it on the profile
Set the tracking number as the primary phone and move your existing number to Additional phone. With early access, Call Bullet does this for you after you confirm.
Google Business Profile → Edit profile → Contact
- 3
Watch the calls arrive
Calls to that number are labelled Google Business Profile with the location, ready to compare against Google Ads and website calls.
Call inbox and Attribution
Doing it yourself today
- Order a Google Business number for each location in Call Bullet.
- In each profile, make the tracking number the primary phone.
- Keep your real number as an additional phone — don't delete it.
- Make a test call from a mobile to check it appears in Call inbox.
Profile figures we bring in (early access)
| Figure | When | Details |
|---|---|---|
| Call button taps | Daily, from Google | Per location |
| Direction requests | Daily, from Google | Per location |
| Website clicks | Daily, from Google | Per location |
| Maps and Search views | Daily, from Google | Desktop and mobile |
| Search terms | Monthly, from Google | Top terms that showed the profile |
| Reviews | Hourly | Rating, text, reply status |
Troubleshooting
- Google hasn't shown the new number yet
- Profile edits can take a few hours and Google sometimes asks the owner to re-check the business. Call Bullet shows Pending at Google until the number is live.
- Google's call taps don't match my calls
- Google counts taps on the Call button; Call Bullet counts calls that actually connected. Taps that never dial, and calls from people who copied the number, make the difference.
Questions
- Will changing the number hurt my local ranking?
- Your real number stays on the profile as an additional phone, so your business details stay consistent. Google sees one business with two numbers.
- Why not just use my website numbers?
- Website numbers rotate between visitors to track ads and pages. A profile needs one fixed number that only appears there, so every call to it can only have come from your listing.
- We have several branches. How does it work?
- Each location gets its own number, so you see calls, missed calls and answer rates per branch — for example which restaurant gets the most calls from Google Maps.
- What happens if I disconnect?
- Your original number is put back as the main phone before the tracking number is released.
- What if someone edits the profile in Google?
- Call Bullet checks the profile regularly. If the tracking number has been removed, you get an alert with a one-click restore.
- Can I see reviews and profile stats?
- Yes, with early access: reviews for every location (reply from Call Bullet), and Google's own figures for direction requests, website clicks, call button taps and how often you appeared in Maps and Search.
- How much does it cost?
- Each dedicated number is a normal Call Bullet number on the same per-number and per-minute prices shown on the Pricing page.