ResponseTap vs Call Bullet
ResponseTap is a UK call tracking brand that is now part of Infinity, focused on larger marketing teams with quoted plans. Call Bullet is a UK-first platform with self-serve UK numbers, website swapping, recordings, agency client workspaces, SMS and AI voice agents. Larger enterprises may prefer Infinity; smaller teams may prefer self-serve.
Last updated · Call Bullet
What is ResponseTap (Infinity)?
ResponseTap was a UK call tracking and analytics company. Its website now presents Infinity branding and pricing, reflecting that ResponseTap is part of Infinity, as shown on its pricing page.
Its focus has been mid-sized and enterprise marketing teams. Call Bullet focuses on UK small and medium businesses and the agencies that serve them — see call tracking for small businesses.
How do Call Bullet and ResponseTap (Infinity) compare?
This table compares published information side by side. Competitor details come from ResponseTap (Infinity) pricing, checked 8 October 2026.
| Call Bullet | ResponseTap (Infinity) | |
|---|---|---|
| Company | Call Bullet (UK) | Part of Infinity (UK) |
| Pricing | Published; numbers from £5 a month | Plans published on the Infinity pricing page |
| Self-serve setup | Yes | See their site |
| Website number swapping | Yes, by location | Yes |
| Recordings and transcripts | Yes | Yes |
| Agency client workspaces | Yes | See their site |
| SMS and AI voice agents | Yes | See their site |
We compare from each provider's public pages on the date shown. Prices and features change, so check the linked source before deciding. If anything here is out of date, email info@callbullet.com and we will correct it.
Where is ResponseTap (Infinity) stronger?
ResponseTap (Infinity) has genuine strengths, and it may be the better fit for some teams.
- Enterprise focus, with account management for larger teams.
- Long UK track record in call analytics.
- Part of a larger group with a broad analytics offering.
Where is Call Bullet stronger?
Call Bullet is built around UK businesses and the agencies that serve them.
- Self-serve: buy a number and go live the same day after verification.
- Clear published pricing on Pricing.
- SMS and AI voice agents in the same account.
- Agency or client billing per client workspace.
What does Call Bullet offer?
Call Bullet is a UK-first call tracking and calling platform for businesses and agencies. Every feature below is live in the product today.
- UK local and 03 numbers, verified before activation, from £5 a month each — see Buy numbers.
- Website number swapping by location, with a WordPress plugin — see dynamic number insertion explained.
- Fixed numbers for print, vans and Google Business Profile.
- Call recordings and transcripts stored against each call.
- GA4 events and Google Ads call conversions.
- Bryan, an analyst that answers questions with the recorded evidence shown.
- Agency portfolio with separate client workspaces and agency-paid or client-paid billing.
- SMS, outbound calling and AI voice agents in the same account.
How much does each cost?
ResponseTap (Infinity): Plans are listed on the Infinity pricing page; contract tiers are quoted (ResponseTap (Infinity) pricing, checked 8 October 2026).
Call Bullet: numbers from £5 a month, with plans and minutes listed on Pricing. Compare total monthly cost for the same number of numbers and minutes, not headline plan prices.
Who should choose which?
The right choice depends on where you operate and what you need beyond tracking.
| If you… | Consider |
|---|---|
| Are a large enterprise wanting account management | Infinity (ResponseTap) |
| Are a small or medium UK business | Call Bullet |
| Are an agency managing many clients | Call Bullet |
How do you switch from ResponseTap to Call Bullet?
You can switch without a gap in tracking by running both side by side for a short time.
- Create your Call Bullet workspace (agencies: one per client) and add each main business number.
- Choose UK numbers on Buy numbers, or ask to port existing numbers so printed numbers keep working.
- Install the WordPress plugin or tracking script and remove the old provider's script.
- Move fixed placements such as Google Business Profile to their new numbers.
- Place test calls on every number, then cancel the old service once calls are flowing.
Key takeaways
- ResponseTap is now part of Infinity.
- It suits larger teams wanting account management.
- Call Bullet is self-serve with published GBP pricing.
- Call Bullet includes SMS and AI agents alongside tracking.
- Check the Infinity pricing page for current plans.
Frequently asked questions
Is ResponseTap still available?
ResponseTap's website now shows Infinity branding and pricing (checked 8 October 2026).
Is ResponseTap the same as Infinity?
ResponseTap is part of Infinity, and its site points to Infinity's plans.
Is Call Bullet self-serve?
Yes. You can sign up, choose UK numbers and go live after verification.
Can I port numbers from ResponseTap?
UK numbers can usually be ported so existing published numbers keep working.
Does Call Bullet suit enterprises?
Call Bullet is built for UK SMEs and agencies; large enterprises should compare account management needs.
Do both integrate with Google Ads?
Call Bullet sends calls to Google Ads and GA4. Check Infinity's site for its integrations.
See which marketing makes your phone ring
Start with one UK tracking number or a full website pool. Every call is recorded, transcribed and traced back to its source.