01
A visitor arrives
Call Bullet records the source, campaign and landing page that are available.
Visitor-level call tracking
Website number pools
Give each website visitor a temporary tracking number, then connect their call to the marketing visit that made your phone ring.
- Google Ads · emergency dentist
- Tracked call
- Campaign + landing page stored
Visitor sees
0121 823 1455
Held for this website visit
Your phone rings
Normal incoming call
Forwarded to the number you already answer
Why a pool?
One fixed website number cannot identify one visitor.
If everybody sees the same number, it proves only that the call came from the website. A pool lets several visitors browse at once, each with a number that points back to their own visit.
02
A number is assigned
One live UK number from the website pool is held for that visitor while they browse.
03
The visitor calls
The number connects the conversation to the visit and forwards it to your usual phone.
04
The evidence is stored
Outcome, recording, transcript and attribution sit together in the call log.
Evidence, not guesswork
Every ring becomes a useful record.
Call Bullet joins the marketing evidence it actually has to the conversation. Missing evidence stays unknown.
Attribution
Source, medium, campaign, keyword when available, and landing page.
Call outcome
Answered, missed or voicemail, with duration and first-time caller status.
Conversation evidence
Recording, transcript and concise AI summary when those features are enabled.
Reporting
Call logs, daily digests and conversion reporting built from the same records.
Recorded fact
Google Ads · matched website visit
Caller said
Needs an emergency appointment
Bryan interprets
High-intent enquiry · follow up now
Meet Bryan
Ask what changed. See the calls behind the answer.
Bryan is Call Bullet’s evidence-grounded analyst. He separates recorded facts, what the caller said and his interpretation, then links you back to the underlying calls.
Meet BryanAI voice agents
A voice experience built around your business.
Choose a voice, set the opening line and instructions, and give the agent approved business information. It can answer day or night, handle common questions, take a message or arrange a human callback. Every conversation returns with a transcript and summary.
Voice agents answer callers. Bryan analyses the call evidence afterwards. They are separate products with separate jobs.
Explore AI voice agentsBryan
Call Bullet's brand ambassador
George
Calm and natural
Emma
Warm and upbeat
One platform around every conversation
Start with attribution. Add what your team needs.
UK numbers & phone
Local numbers, forwarding, outbound calling, menus and business call history.
ExploreBusiness SMS
Send transactional or consent-based texts with delivery evidence and opt-outs handled.
ExploreAI voice agents
Custom voices and instructions for answering, messages and human handoff.
ExploreIntegrations & API
Connect WordPress, analytics, ads, CRMs and your own applications.
ExploreHow pool size works
Numbers are reused, not wasted.
A number stays with an active visitor, then returns to the pool after the session window. Size the pool for your busiest moment. If every number is in use, calls still connect, but attribution can be less certain until capacity is added.
Read the sizing guidePools and fixed numbers have different jobs
Website pool
Numbers rotate between visits to identify source, campaign and landing page.
Fixed placement number
One number stays on Google Business, an advert, print or signage to prove that placement.
Private workspace
Agencies switch between separated client workspaces; client users see only their own business.
UK-first controls
Clear recording choices, privacy information and honest unknown attribution.
Find the marketing behind every phone call.
Create your workspace, add your website pool and follow the first real call straight back to its source.