Terms of Service

AutoThink Group Ltd trading as Call Bullet ("Call Bullet", "we", "us") is registered in England and Wales under company number 13994278. These terms govern the Call Bullet website, applications, phone numbers, inbound call tracking, outbound calling, SMS, AI voice agents, Bryan analysis, developer API and related services.

By opening an account, accepting an order or using the service, you agree to these terms. If you act for an organisation, you confirm that you are authorised to bind it. Our Privacy Notice, Acceptable Use Policy, Messaging and Marketing Policy, Numbering and Porting Policy and Data Processing Addendum form part of the agreement where relevant.

You must provide accurate information, protect credentials and promptly remove access from people who no longer need it. Each workspace represents one business or client. Agencies control the workspaces they create and are responsible for invitations, client authority and the instructions they give us.

API keys are secrets. You must keep them server-side, give them only the permissions required and deactivate them if exposed. Activity performed using your account or keys is treated as authorised unless you notify us promptly of suspected misuse.

Numbers are allocated for use with an active service and do not become your property. Availability, activation and porting depend on verification, regulation, technical checks and other network operators. We may change, suspend or recover a number where required by law, a regulator, a network operator, non-payment or misuse.

You must provide accurate registration and porting evidence, use an authorised caller identity and keep forwarding destinations current. Call Bullet is not an emergency-calling service unless a separately contracted capability is expressly confirmed in writing.

You choose whether calls are recorded. You are responsible for a lawful basis, appropriate caller notices and any consent required for recordings, transcripts, monitoring and attribution. You must configure the service consistently with your own privacy notice and employment obligations.

Attribution relies on available evidence such as number assignments and website sessions. It may be incomplete where a caller blocks data, changes device, calls later or uses an untracked number. A transcription or source label is decision-support information, not a guaranteed fact.

You may send only lawful communications to recipients you are entitled to contact. Marketing traffic requires appropriate consent or another valid permission, accurate sender identification, working opt-out handling and suppression of recipients who object. You must comply with PECR, UK GDPR, TPS and CTPS requirements where they apply.

Credits may be consumed per message part, not merely per visible message. Delivery statuses report information received from communications networks and do not guarantee that a person read or acted on a message.

AI-generated speech, transcripts, summaries and analysis can be incomplete or wrong. You must review important outputs and must not use them as the sole basis for legal, medical, employment, credit, insurance or other high-impact decisions. You must not mislead people into believing an AI agent is human where disclosure is required or material.

Customer-created agents operate only when configured and enabled. You remain responsible for their scripts, knowledge, recipients, consent, escalation routes and actions. Bryan distinguishes recorded facts, caller statements and interpretation, but does not replace professional advice.

Subscriptions are billed in advance and usage, credits, numbers and overages are charged as shown in your order, pricing page or workspace. Prices exclude VAT unless stated otherwise. You authorise us to collect due amounts using your selected payment method.

You can cancel in the service or by contacting us. Cancellation normally takes effect at the end of the paid period. Charges already incurred and usage already delivered are non-refundable except where law requires otherwise. We may change prices on at least 30 days' notice.

Communications services depend on networks, electricity, internet access, devices and third parties outside our control. We do not promise uninterrupted or error-free service. Maintenance, security events, verification failures and network incidents may affect availability.

We may improve, replace or withdraw features. If a change materially reduces a paid core service, we will give reasonable notice where practicable. Support and complaints can be raised at info@callbullet.com.

You must follow our Acceptable Use Policy and communications policies. We may investigate, limit or suspend activity where reasonably necessary to protect people, networks, the platform or legal compliance. Where appropriate, we will tell you why and provide a route to challenge the decision.

We and our licensors own the service, software, documentation and brand. You retain ownership of your content and grant us the limited rights needed to provide, secure and improve the service. Each party must protect the other's confidential information and use it only for the agreement.

Nothing excludes liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation or anything that cannot lawfully be excluded. Subject to that, neither party is liable for indirect or consequential loss, and our aggregate liability arising from the service is limited to fees paid or payable for the affected service in the 12 months before the event giving rise to the claim.

We are not responsible for your marketing decisions, regulatory duties, recipient lists, scripts, content, forwarding destinations or use of AI output. These exclusions apply only to the extent permitted by law.

Either party may terminate for a material breach that is not remedied within a reasonable period after notice. We may terminate immediately for serious illegality, fraud, network harm or repeated non-payment. On termination, access ends, numbers may be released and data is handled under the Privacy Notice, Data Processing Addendum and Retention Policy.

These terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except where mandatory law gives a customer another right. We may update these terms and will notify account holders of material changes before they take effect where reasonably practicable.